The Situation
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After having a successful run with two “Rumble at the River” events, Bear River Casino was looking to develop more of a long term brand for their fighting events
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They wanted something that would tie the fights to the casino name, be specific to Bear River and not easily “copied” by competitors
Strategy & Positioning
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ERC wanted to develop something that not only branded the fight series but would be attention grabbing and uniquely Bear River Casino
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ERC saw the need for something that could be easily merchandised with potential to be used across many mediums and applications
Execution & Results
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A custom “Fight Bear” was illustrated
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The fights were re-branded as “Bear River Fighting Championship”
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The fighting event has sold out for 3 consecutive showings and the 4th event is now in the works of being planned for fall of 2017
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The “Fight Bear” illustration is widely popular with the fan base and has quickly become a collectors item
+++ The Work +++
12′ x 4′ Banner
